Caravan Ingredients, Lenexa, KS, ingredient supplier to the food industry, has re-branded its corporate image, including a refreshed logo and brand positioning. The updated company logo has design elements that convey the brand attributes of the company: modern, passionate, creative and focused. This updated logo is paired with new advertising creative that is reflective of the same. The new creative is being rolled out across all industries they serve including Industrial and Wholesale Baking, Retail & In-Store Bakery and Food.